What the show celebrates
Black Achievement, In Their Own Words
How I Crushed It is an award-winning Black podcast built around one question: is success mainly determined by talent, hard work or luck?
Every episode shines a light on talent within the community. Guests are high achievers, bold disrupters and inspiring voices from business, sport, the arts and beyond, and each one walks through the career journey behind their success — the obstacles they overcame, the people who inspire them, and what they are aiming at next.
The show won “Best Business Podcast” at the 2025 Black Podcasting Awards. It is hosted by Tunde, a former actor and voiceover artist turned seasoned recruitment professional, who has interviewed thousands of people over his career.
Career journeys worth hearing
No matter what career you are in, each interview offers takeaways to help you crush it too. Start with these conversations.
Julian Boaitey - Founder of Yendy Skin
Julian Boaitey is the founder of Yendy Skin, a London-based skincare brand built around African superfood ingredients sourced from Ghana. If you enjoy the episode, subscribe to How I Crushed It for more conversations with founders, entrepreneurs and people…
How Ayo Akinwolere Broke Barriers in British TV
Ayo Akinwolere has built an extraordinary broadcasting career — from becoming the first Black male presenter of Blue Peter to presenting some of the biggest sporting events in the world. In this episode of How I Crushed It, Ayo tells the story of growing up…
Jo Johnson: The Emmy-Winning Producer Behind Netflix’s Adolescence
BAFTA and Emmy Award-winning producer and director Jo Johnson sits down with Tunde to discuss her rise through the UK television industry. From growing up in Kensal Rise to smashing it on Netflix, she shares hard-won lessons and candid career insights. Earl…
Tunji Akintokun - Former Senior Director at LinkedIn
We revisit our chat with former Senior Director at LinkedIn, Tunji Akintokun. He has also had senior leadership positions at PwC and Cisco. Since leaving LinkedIn Tunji now focuses his energy as a Non-Executive Director, Trustee, Patron and Angel Investor u…
Dr Samantha Tross - Surgeon
Dr Samantha Tross is one of the UK's most respected orthopaedic surgeons. In 2005 she made history when she became Britain’s first Black female orthopaedic consultant surgeon. She was the first woman in Europe to use robotic hip surgery in 2018, and she has…
Mike Williams - Co Founder of multi million selling patty business, Flake Bake
Mike Williams is co-founder of Flake Bake – the UK's most successful Jamaican patty business. In 2024 the business won Channel 4’s Aldi’s Next Big Thing and in the same year Mike won the Black British Business Awards, Rising Star of the year - Entrepreneur�…
Sola Akingbola - Musician and band member of Jamiroquai
Sola Akingbola is a musician, recording artist and band member of the Grammy award winning band, Jamiroquai. Across his career he has performed with the likes of David Bowie, Stevie Wonder and he is also an accomplished composer for the stage and screen. We…
Kyle Walker - Sky Sports Reporter
With the domestic football season coming to an end over the next week or so and the FIFA World Cup fast approaching in the summer, we revisit our chat with Skysports reporter, Kyle Walker. Kyle Walker is a SJA British Sports Journalism nominated Sky Sports…